Black Friday mattress sales are here, and the hype is real. But don’t fall for misleading “deals” – many retailers offer the same discounts year-round with a fresh coat of seasonal marketing. The WIRED Reviews team has cut through the noise, testing mattresses in real homes to pinpoint genuinely good offers.
Why This Matters: The mattress market thrives on perceived urgency. Many “sales” are not actually special; prices remain consistent. Knowing which deals are real saves time and money. Below, we’ve compiled the best discounts on mattresses we’ve rigorously tested, ensuring you get a quality product at a fair price.
Top Picks: Verified Black Friday Deals
These brands offer verified discounts on high-quality mattresses. Prices listed are for queen sizes, but deals typically extend to all sizes.
- Bear Elite Hybrid: $1,627 (40% Off with Code WIRED40 ) – Best for back pain relief.
- Helix Midnight Luxe: $1,751 (27% Off with Code WIRED27 ) – Top-rated overall mattress for seven years running.
- Birch Luxe Natural: $1,916 (27% Off with Code WIRED27 ) – Organic, supportive, and breathable.
- Avocado Green: $1,679 (20% Off) – A lean, green lumbar support machine.
Brand Highlights: Tested and Recommended
Bear: The Bear Elite Hybrid consistently ranks as the best mattress for back pain. Available in Soft, Medium, and Firm options, it features a Celliant cover for muscle recovery and comes bundled with free pillows, a sheet set, and a mattress protector.
Helix: The Helix Midnight Luxe is a long-standing favorite for its adaptability to various sleeping positions. It’s a supportive superstar, particularly for side sleepers.
Saatva: Saatva blends luxury, natural materials, and support. The Saatva Rx excels in pressure relief, though prices are usually high. The holiday sale offers $400 off purchases over $1,000.
Nolah: The Nolah Evolution Hybrid is a top pick for side sleepers, balancing pressure relief, temperature regulation, and spine alignment. Use Code WIRED50 for an extra $50 off the 35% sale.
Birch: For those seeking organic options, the Birch Luxe Natural consistently delivers. Its organic cotton, wool, and latex construction provides breathable comfort without harsh chemicals.
The Gray Area: Sales That Aren’t What They Seem
Some brands run “sales” that are, in reality, consistent pricing dressed up for the season.
- Purple: GelFlex Grid technology is innovative, but discounts are no different than throughout the year.
- DreamCloud: Affordable and reliable, but Black Friday offers no substantial price changes.
- Puffy: All-foam comfort at a consistent price point with minimal savings.
- Casper: The One mattress remains steady in price, making it a budget-friendly option rather than a discounted one.
Final Thoughts
The best Black Friday mattress deals are real, but require careful scrutiny. Brands like Bear, Helix, and Birch offer verifiable discounts on top-performing products. Avoid misleading sales by focusing on quality and proven value.
Bottom line: Don’t get caught in the hype. Stick to tested brands and use exclusive codes for maximum savings.
