The resurgence of vinyl has demonstrated that many listeners still crave the tactile experience of physical media. Now, French startup We Are Rewind is betting on a similar revival for cassette tapes with its latest product: the $579 GB-001 boombox, also known as the “Blaster.” This isn’t simply a retro aesthetic; it’s a deliberate attempt to recapture the joy of analog audio in a modern package.
A Return to the Golden Era
The GB-001 isn’t about sonic superiority; it’s about experience. The device replicates the iconic look of 1970s/1980s boomboxes, from the oversized metal grilles to the robust folding handle and the central tape deck. According to We Are Rewind CEO Romain Boudruche, the tape deck itself boasts a high-performance motor comparable to those found in 1990s hi-fi systems. At 19 inches wide and 15 pounds, the GB-001 is a substantial piece of hardware; it won’t be easily moved once placed on a surface.
But the real centerpiece is the pair of backlit VU meters. These meters aren’t just decorative; they’re emblematic of the analog era and provide visual feedback for recording levels, making the GB-001 a surprisingly practical tool for mixtape creation.
Modern Features, Retro Flaws
While the GB-001 leans heavily into nostalgia, it isn’t a perfect replica. The bulky battery bay of older boomboxes has been replaced with a rechargeable battery offering up to 15 hours of playtime, though recharging requires the included wall charger. The one glaring omission is an AM/FM tuner, a staple of classic boomboxes. Despite the company’s consideration of adding one, regulatory and technical hurdles proved too great.
The device supports Bluetooth and aux-in for recording to tape, but not simultaneously. A dedicated microphone jack with its own level dial also allows for karaoke or live mixing. Notably, We Are Rewind skipped the built-in condenser mic often found in older models.
Recording and Playback Quality
The GB-001 delivers 104 watts of power, capable of producing loud, bass-forward sound. The tonal controls are effective, but the overall sound signature is somewhat compressed. While Bluetooth audio is limited to the basic SBC codec, the aux-in and tape playback don’t fare significantly better.
Tape playback offers higher volume levels than digital sources, but distortion becomes noticeable at around 75% volume. The spatialization function creates a wider stereo image when positioned directly in front of the device, but loses impact as you move away.
Is It Worth the Price?
The We Are Rewind GB-001 isn’t a practical purchase for audiophiles seeking pristine sound. It lacks water/dust protection, has limited battery life, and misses key features like a tape counter. However, for those who cherish the analog experience, the GB-001 delivers a uniquely tactile and engaging way to rediscover cassette tapes. It’s a conversation starter, a functional recording device, and a potent reminder of a bygone era. If nostalgia, versatility, and a love for mixtapes outweigh practical concerns, the GB-001 may be a worthwhile investment.
